All courses / Course FA.MA. by MITA

FA.MA. by MITA – Fashion
in marketing by MITA

Level of language proficiency required: Knowledge of English at least at ALTE1 level of the Common European Framework of Reference for Languages (CEFR).

Description: The project aims to train technical figures who work in the study of fashion products, in order to promote “Made in Italy” by developing an in-depth and specific knowledge of consumer behaviour and the luxury market that moves an important and strategic part of the national and world economy. The outgoing professional will have know-how in marketing and market research techniques and will have the ability to understand and take on board all the mechanisms that move fashion management (from the production process to the circular economy).
The technicians will also be trained on issues of great innovation and contemporary issues, such as sustainability and digitisation, which are increasingly affecting the luxury sector. FA.MA. by MITA will train new professionals able to support managers and entrepreneurs in defining sales strategies and personalised customer management.
The course in question is the result of several “solicitations” coming from the main stakeholders of the territory and the fashion supply chain, as well as a careful analysis of the data related to the production and market trends of the coming years.

Main contents of the didactic program: 

  • Safety and prevention
  • Statistics and mathematics
  • Organisation of work
  • Elements of business economics and industrial accounting
  • Informatics
  • Technical English
  • Problem setting and problem solving
  • Relationship and communication management tools
  • Fashion in Italy
  • Luxury market
  • Fashion marketing
  • The commercial process
  • Market analysis
  • The process of stylistic creation
  • The logistic production process
  • Fashion and store management
  • The digital revolution in fashion
  • Fashion and the circular economy
  • Fashion and sustainable economy
  • Sales techniques
  • Fashion retail strategies and management
  • Franchising and its management
  • Customer management at the point of sale
  • E-commerce
  • Virtual showroom

Contact mita at one of the following addresses or use the form to contact us

Office opening hours:
From Monday to Friday from 9.00 to 13.00

E-mail: info@localhost

Location of didactic activities:
Castello dell’Acciaiolo, Via Pantin, Scandicci – Florence
Tel. 055 9335306 – Fax 055 9332959

Registered office:
Castello dell’Acciaiolo, Via Pantin, Scandicci – Firenze
Tel. 055 9335306 – Fax 055 9332959

Locations of the specialized Laboratories:
Province of Florence, Prato, Pisa.

    The school is located in the prestigious Villa l’Acciaiolo, also called Castello dell’Acciaiolo or, more simply, l’Acciaiolo, it is a historic noble residence that is now publicly owned.

    The ITS MITA Foundation operates thanks to the Ministry of Education and Regione Toscana POR FSE. 2014-2020